Always try to include some shocking and attention-grabbing
antics that are bound to get people interested. This is probably going to bring
in a steady stream of visitors to your site as it will make them look forward
to what is in store for them next. You
might even be able to build a reputation for yourself as “the queen of shock”
or things like that. In other words, develop your own tone, personality and
style, preferably one that is so distinct and unique that others will find it
hard to follow.
If you don’t mind writing about juicy gossip and sensational
details about your private life, people won’t mind reading it, but of course,
do it only when you feel comfortable about opening up and sharing matters that may be personal to you. Some bloggers indulge in self-revelation
of scandals that they are embroiled in and have no qualms bragging about their
association with certain celebrities. Sometimes, these techniques work to their
advantage, and they managed to turn themselves into mini celebs. There is, of
course, a price to be paid, for willingly placing your life under the scrutiny of
others. You might attract unwanted attention from stalkers. But the
main reason why blogs are so popular is because it appeals to the inner voyeur
in all of us. It is somehow strange that human beings derive pleasure and satisfaction
from peeking into others’ private lives, but you can always rely on this factor
to bring in extra income for yourself.
Dabble with controversial stuff. Sometimes this involves making
harsh and critical comments about others that will alert people to your
website. Like all introductions to an essay, you need to provide a “hook”, and
the controversial stuff that you bring into your blog is what fascinates your
readers and encourages them to read on. It is a strange kind of motivation, but
it is true. One way to do it is to make some very immature and insensible
comments about someone famous, but be careful not to get yourself into some
legal trouble, just go along the lines of gently mocking or making fun of a
group of people you know will get slightly offended. You might run into danger
of going against the sentiments of the general crowd out there, but you will
get lots of exposure for your blog as it increases people’s curiosity, making
them wonder what exactly is going on. This is an excellent way to generate
publicity for your blog. In Singapore, a man who made irresponsible and
chauvinist remarks about women attracted lots of readers to his blog recently
as news of his generalised statements spread in the local tabloids. In one of
his blog entries, he reportedly compared local female actresses to prostitutes
as he was convinced most of them have had paid sex through one means or
another. He received harsh rebuke and censure from people from all walks of
life, including a Member of Parliament. He became an overnight “sensation” for
all the wrong reasons, but the negative responses to his comments are
inconsequential as he got what he wants, publicity that is. Who knows? He might
be making use of this opportunity to get his fifteen minutes of fame and glory.
Generating lots of hoo-ha on your blog is a stunt that we can all leverage on
to reach a wider range of audience.
Raising a huckus about an issue might also get you
somewhere. For instance, the recent case of the blogger who complained about
the decision that the Diners En Blanc organisers made to disinvite him from the
event after he has professed that he will bring tau huay and chwee kuay to the
venue. The decision to ban authentic local fare to the so-called “posh” picnic
becomes a focal point of people’s attacks and an issue of contention. People
start to take notice and pay attention to what is coming out of his blog
(mainly food reviews). Previously, not many were aware of this blogger’s
existence. Be as loud and bold as possible. This is the antic that Singaporean
bloggers like to resort to. He became famous instantly.
Focus on the current hot stuff. Discussing or even attacking
certain personalities who are currently trending on most search engines
throughout the world could help to create buzz for your blog as more people are
likely to search for the person’s name. One way of going about this is simply
to find out what are some of the top key words and phrases that have been
coming up in recent searches.
In
general, if you are a novice blogger and do not know what to write, write about
yourself, others, or anything that excites you. Focus your discussion on general
issues and current topics that are interesting and relevant to people’s lives,
but most importantly, it has to be something that you are passionate about.
These are not foolproof techniques of getting you fans and followers on your blog, but they are certainly ways of attracting traffic to your site.
For information on other ways to earn money from blogging for specific sites, read my other post here.
3 comments:
Getting lots of exposure for a blog increases people’s curiosity, making them wonder what exactly is going on. Purchasing a cheap paper won't take a lot of time - it is easy and affordable!
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